This is an excellent example of how to piss money away

The CBC is reporting that the Canadian Shooting Sports Association will continue with its plan to spend $100,000 on an advertising campaign despite the recent Boxing Day shooting at the Eaton’s Centre, in Toronto.

Now, I’m not the most rabid fan of the proposed anti-handgun legislation (as I fear it will be costly and less effective than one might hope), any public relations campaign needs to consider the receptiveness of the audience it’s trying to affect. I’m sure that the CSSA is hoping to get their policy position on the voters’ radar, but given the recent death of an innocent bystander this PR campaign will be for naught.

They’d be better off spending $100,000 on quiet lobbying of individual politicians in the hopes of affecting votes in the next parliament.